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Sell from Custom Platform to Criteo - Any Store, AI-Targeted Display Ads

Criteo's AI-driven display advertising works from your product feed - and it doesn't care which platform your store runs on, as long as the feed is accurate and meets its specifications. Koongo connects custom stores to Criteo using flexible feed tools built for any setup.

Criteo Detail Start gratis abonnement
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Custom Platform
Criteo

Wat is de Custom Platform + Criteo integratie?

Koongo connects stores built on custom or non-standard e-commerce platforms to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets worldwide. Whether your product data lives in a custom CMS, a bespoke API, or a self-hosted catalog, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications. Koongo's Feed Manager ingests product data from custom sources and formats it to align with Criteo's requirements - product titles, categories, images, and pricing formatted to specification. The Rules Editor maps your custom attribute structure to Criteo's expected fields, while the Macro Editor handles mathematical or text-based transformations your data requires, without restructuring your platform's data model. Criteo charges on a Cost-per-Click basis. Koongo keeps the feed accurate and automatically refreshed - as often as every 5 minutes - so Criteo's AI never serves disapproved ads or promotes products with mismatched pricing, regardless of which platform your store runs on.

Key Benefits:

Van verbindingsprobleem naar geautomatiseerde verkoop
in 3 eenvoudige stappen

1
Maak je Koongo account aan, start je gratis plan en verbind je Custom Platform winkel.
2
Stel de verbinding met Criteo in en automatiseer je productlijsten — geen handmatig werk nodig.
3
Begin met het krijgen van nieuwe verkopen van Criteo. Volg en beheer je bestellingen direct in je Custom Platform winkel.

Waarom nu? Wat staat er op het spel

Als je Custom Platform verbindt met Criteo via Koongo

  • Bereik direct nieuwe klanten op Criteo

  • Verhoog productvisibiliteit en stimuleer verkopen

  • Vermijd fouten die afwijzing van aanbiedingen of oververkoop veroorzaken

  • Maak tijd vrij en focus op het laten groeien van je bedrijf

Als je dit proces niet automatiseert:

  • Loop verkopen mis door vertraagde updates

  • Riskeer oververkoop of overtreding van platformbeleid

  • Besteed uren aan het handmatig oplossen van product- of bestellingsproblemen

  • Laat concurrenten sneller aanbieden en meer verkopen

Veelgestelde vragen

Yes. Koongo is built to work with custom platforms. If your store exposes product data via an API, a file export, or a feed URL, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications automatically.
The Rules Editor lets you map any attribute from your custom data source to the field names Criteo requires - titles, categories, images, and pricing. The Macro Editor handles more complex transformations such as numerical price adjustments, string formatting for category values, or conditional logic to populate required fields from available source data.
Koongo can update your Criteo feed as frequently as every 5 minutes, depending on how often your platform makes product data available. Koongo's support team advises on the right update strategy for your data source to prevent disapproved ads and keep Criteo's targeting accurate.
Koongo builds and optimizes your Criteo product feed from your custom data source, then you publish the feed on Criteo to activate your display campaigns. Koongo continues refreshing the feed automatically on every sync cycle from that point on.
Setup time varies based on how your platform exports product data. Koongo's support team works with you to identify the data source, configure attribute mapping rules, and validate the feed output against Criteo's specifications - typically completing this in a small number of guided sessions.
Yes. Koongo's free plan includes one channel connection so you can build and test your Criteo feed before committing. No credit card is required. Paid plans with full automation and hands-on support start from €24/month.
Criteo's AI serves display ads to shoppers based on your product data - if that data is incorrect or stale, the result is disapproved ads, ads for out-of-stock products, or mismatched pricing that wastes CPC budget. Koongo's automated feed management ensures Criteo always works from accurate data, regardless of which custom platform your store runs on.

De verbinding tussen Custom Platform en Criteo is klaar voor je

Start je gratis plan, verbind je winkel en begin vandaag nog met verkopen op Criteo — allemaal vanuit je Custom Platform-account, aangedreven door Koongo.

Begin met verkopen op Criteo vanuit Custom Platform