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Promote from Custom Platform on Rakuten Advertising - Any Store, Global Affiliate Campaigns

Getting products from a custom or non-standard store into Rakuten Advertising's global affiliate and advertising network requires a technically compliant XML feed that's built correctly and kept current. Koongo provides the automation layer that handles feed generation and updates automatically - whatever your setup.

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Custom Platform
Rakuten Advertising

Wat is de Custom Platform + Rakuten Advertising integratie?

Koongo connects your Custom Platform to Rakuten Advertising by generating an XML product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, URLs, image links, prices, sale prices, availability, and GTIN codes - into a compressed, UTF-8 encoded feed for delivery to Rakuten Advertising via SFTP or HTTP. Rakuten Advertising is a global affiliate and advertising network that runs performance-driven campaigns across affiliate, display, search, and social channels - with detailed analytics tracking placement performance. Koongo also offers predefined feed templates that simplify setup for custom store environments, so you're not building your Rakuten Advertising feed from scratch. Multiple feed versions are supported for different markets, currencies, or campaign configurations. Koongo's Rules Editor gives you full control over your Rakuten Advertising feed. Map categories to Rakuten Advertising's requirements, include optional targeting fields such as condition, gender, age group, and MPN, filter by margin or stock level, or generate separate feed outputs for distinct campaign segments. All rules run automatically after initial configuration.

Key Benefits:

Van verbindingsprobleem naar geautomatiseerde verkoop
in 3 eenvoudige stappen

1
Maak je Koongo account aan, start je gratis plan en verbind je Custom Platform winkel.
2
Stel de verbinding met Rakuten Advertising in en automatiseer je productlijsten — geen handmatig werk nodig.
3
Begin met het krijgen van nieuwe verkopen van Rakuten Advertising. Volg en beheer je bestellingen direct in je Custom Platform winkel.

Waarom nu? Wat staat er op het spel

Als je Custom Platform verbindt met Rakuten Advertising via Koongo

  • Bereik direct nieuwe klanten op Rakuten Advertising

  • Verhoog productvisibiliteit en stimuleer verkopen

  • Vermijd fouten die afwijzing van aanbiedingen of oververkoop veroorzaken

  • Maak tijd vrij en focus op het laten groeien van je bedrijf

Als je dit proces niet automatiseert:

  • Loop verkopen mis door vertraagde updates

  • Riskeer oververkoop of overtreding van platformbeleid

  • Besteed uren aan het handmatig oplossen van product- of bestellingsproblemen

  • Laat concurrenten sneller aanbieden en meer verkopen

Veelgestelde vragen

Yes. Koongo connects via direct API where available, or through a custom product feed for non-standard platforms. Predefined templates simplify Rakuten Advertising feed creation, and Koongo handles technical requirements including XML format, GZip compression, UTF-8 encoding, and SFTP or HTTP delivery. Koongo's support team can help configure the connection for your specific environment.
Yes. A merchant account with Rakuten Advertising and approval for product feeds are required before your campaigns can go live. Koongo generates and hosts the feed in the technically compliant format Rakuten Advertising requires.
Required fields are product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN. Optional fields including condition, gender, age group, and MPN can be added through Koongo's Rules Editor to improve campaign targeting.
Koongo refreshes your Rakuten Advertising feed automatically and regularly. Price changes, updated sale prices, stock movements, and new products in your store appear in your Rakuten Advertising feed without any manual re-export or upload.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can generate separate feed outputs to support distinct Rakuten Advertising campaign configurations or regional markets from your store catalog.
Yes. Koongo's free plan has no credit card requirement. Connect your store and generate a Rakuten Advertising feed to evaluate the integration before choosing a paid plan. Paid plans start from €24/month.
Yes. Rakuten Advertising requires compliance with regional data privacy laws including GDPR and CCPA. Koongo ensures your feed is correctly formatted and encoded; regulatory compliance is your responsibility.

De verbinding tussen Custom Platform en Rakuten Advertising is klaar voor je

Start je gratis plan, verbind je winkel en begin vandaag nog met verkopen op Rakuten Advertising — allemaal vanuit je Custom Platform-account, aangedreven door Koongo.

Begin met verkopen op Rakuten Advertising vanuit Custom Platform