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Sell from Custom Platform to Yandex, a Top Russian Online Platform

Getting products from a custom or non-standard store into Yandex's comparison and search results requires a correctly formatted feed, including its native YML. Koongo provides the feed automation layer for any store setup - generating and refreshing your Yandex feed without manual work.

*Gratis abonnement beschikbaar. Geen creditcard nodig. Betaalde abonnementen vanaf € 24/maand.

Wat is de Custom Platform + Yandex integratie?

Koongo connects your Custom Platform to Yandex by generating a product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - into the format Yandex needs, including its native YML (Yandex Market Language). Yandex is one of Russia's top online platforms, with approximately 20 million users, offering price comparisons, reviews, and smart advertising to drive high-conversion traffic, plus curated listings and optimized search and display placements. Koongo also offers predefined feed templates that simplify setup for custom store environments. Koongo's Rules Editor and Category Mapping tools give you full control over your Yandex feed. Map product categories to Yandex's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

Van verbindingsprobleem naar geautomatiseerde verkoop
in 3 eenvoudige stappen

1
Maak je Koongo account aan, start je gratis plan en verbind je Custom Platform winkel.
2
Stel de verbinding met Yandex in en automatiseer je productlijsten — geen handmatig werk nodig.
3
Begin met het krijgen van nieuwe verkopen van Yandex. Volg en beheer je bestellingen direct in je Custom Platform winkel.

Waarom nu? Wat staat er op het spel

Als je Custom Platform verbindt met Yandex via Koongo
  • Bereik direct nieuwe klanten op Yandex

  • Verhoog productvisibiliteit en stimuleer verkopen

  • Vermijd fouten die afwijzing van aanbiedingen of oververkoop veroorzaken

  • Maak tijd vrij en focus op het laten groeien van je bedrijf

Als je dit proces niet automatiseert:
  • Loop verkopen mis door vertraagde updates

  • Riskeer oververkoop of overtreding van platformbeleid

  • Besteed uren aan het handmatig oplossen van product- of bestellingsproblemen

  • Laat concurrenten sneller aanbieden en meer verkopen

Veelgestelde vragen

No developer needed. Koongo connects to your Custom Platform store and generates your Yandex product feed automatically. Once the feed is ready, you submit it to Yandex, and Koongo handles all subsequent updates.
You need a Yandex vendor account with verified business credentials, including VAT and legal status. Once that's in place, Koongo connects your Custom Platform store, generates your feed, and submits your products to Yandex.
Yandex accepts feeds in YML (Yandex Market Language), CSV, XML, or TXT format. Koongo generates your feed from your Custom Platform catalog in the format Yandex requires, including its native YML, so you don't need to handle the formatting yourself.
Koongo refreshes your Yandex feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your listings accurate for Yandex's shoppers.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Yandex. Exclude categories, set price thresholds, or filter by availability so only the right products appear in Yandex's comparison and search results.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Yandex feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yandex offers price comparisons, reviews, and smart advertising to drive high-conversion traffic, and increases visibility through curated listings and optimized search and display placements. Koongo keeps your feed accurate so your products are well-positioned across those placements.